1.Age level 

 The audience for scooters spans multiple age groups. For children and teenagers, scooters are a stylish, fun toy that can help them exercise outdoors and improve their balance. Many parents are also willing to buy scooters for their children to encourage them to stay away from electronics and get more involved in outdoor activities. For young people and adults, scooters are a convenient means of transportation. In the city, scooters can easily shuttle through busy streets and narrow alleys, greatly saving travel time. In addition, scooters have become a fashionable way to travel, attracting many young people who pursue trends. 

2.Regional distribution

The audience of scooters is all over the place, whether it is urban or rural, there are people who use scooters. In cities, scooters are especially popular because they can effectively alleviate traffic congestion and improve travel efficiency. In rural areas, scooters have become a convenient means of transport, allowing people to walk easily between fields and villages. 

3.Occupational characteristics 

The audience for scooters covers a variety of professions. For commuters, scooters are an environmentally friendly and economical way to get to work, allowing them to avoid crowded public transport and save time and money. For students, scooters are a fashionable means of campus transportation, allowing them to quickly shuttle between teaching buildings between classes. In addition, there are many freelancers and entrepreneurs who choose scooters as daily travel tools to show their personalized and independent spirit. 

4.Hobbies and interests 

The audience of scooters also includes many sports enthusiasts and outdoor explorers. For these people, the scooter is not only a means of transportation, but also a kind of sports equipment. They can perform on scooters in parks, squares and other places to challenge a variety of difficult movements and enjoy the happiness brought by sports. In addition, some outdoor explorers will also bring scooters into complex terrain such as mountains and grasslands to experience different riding fun. 

5.Economic level

Although the price of scooters varies depending on the brand, performance and other factors, in general, scooters are a relatively affordable means of transportation. Therefore, the audience of scooters is not limited to high-income groups, and many low - and middle-income families will also choose to buy scooters as a daily travel tool. At the same time, with the development of the sharing economy such as shared bicycles, more and more people can use scooters by renting them, further lowering the threshold of use.